Meet the Aplo Group Team

We're driven, analytical, and ready to work with you.

Work with Us!

Meet our team! 

We're driven, analytical, and ready to work with you.

Work with us!

Jacob Paduch


As Head of Email Marketing Strategy at Aplo Group, I oversee the implementation, development, and execution of comprehensive growth strategies for a wide range DTC brands across multiple channels. My primary responsibilities include client marketing strategy, creative fulfillment, client onboarding and relationships, integration, team management and training, recruitment, data management, and finance.

I’ve had the privilege of working with a wide range of 6-8 figure e-commerce brands to improve their customer retention (LTV) metrics, track omnichannel performance, and scale growth and revenue through high-profit sales channels. In my spare time, I enjoy creating music, photography, swimming, and cycling. 

Liam Veregin


Business is my passion! Prior to Aplo Group, co-founding/running an e-commerce business and working as an e-commerce consultant exposed me to the tremendous future that e-commerce has. Working on scaling numerous startups, 6, 7 & 8 figure e-commerce brands has given me the opportunity to identify the key factors and steps needed to scale them. 

My main focus at Aplo Group involves identifying and bringing on-board businesses that we can assist in scaling, on-boarding, team recruitment, partnership management, and general operations. I enjoy being active, playing sports and love all things outdoors.

Dylan Byers


Through my background operating as a consultant for e-commerce businesses I have had the opportunity to work with dozens of 7 and 8 figure e-commerce businesses on paid ads, email/SMS, and general e-com consulting. At Aplo Group, my main role is working with our paid ads team to help our clients scale as quickly, and efficiently as possible. Additionally, I have a background in currency & commodity analysis working with multiple financial institutions. In my free time, I like to escape Canadian winters!

Bernardo Caixeta

Head of Business Development

As Head of Business Development at Aplo Group, helping eCommerce businesses achieve rapid and sustainable growth brings me true excitement. I look forward to connecting your business to Aplo Group. Previous experiences include running an ESL school and financial roles in the automotive industry. In my spare time, I enjoy soccer and spending time with my wife and dog.

Holly Watson

Senior Email & SMS Marketing Designer

Through my work as a designer with Niagara College Canada, I discovered the importance of the human experience in impactful marketing. With a prominent focus on the user experience, my design strategy is rooted in demographic research, interactive visual elements, and design psychology principles to deliver an effective and powerful message to each customer.

Practicing as an illustrator and painter in my spare time, I bring my passion for creativity to each project, often weaving a unique sense of character and community into my client's marketing elements. I regularly aim to provide my team with progressive techniques while staying updated on current marketing and design practices within the e-commerce landscape.

Alexina Paiement

Email & SMS Marketing Designer

I have experience in all kinds of marketing areas: graphic and web design mostly (including email design), but also copywriting, translation (I’m bilingual: French/English), social media management and team coordination throughout it all. I spent 2 years teaching ESL in South Korea, too. I'm a bit all over the place! In my free time I like to read, write, play video games, or sing karaoke.

Elizabeth Holmes

Email & SMS Marketing Specialist

With experience in creating a competitive online presence for small businesses in Vancouver and the surrounding areas, I am now working with Aplo Group to help create distinct designs for a larger variety of clients. My goal is to ensure that every client receives the best work possible. When not crafting campaigns, I am exploring the beautiful Pacific Northwest with my dog.

Hani Fernando

Content Director

With a background in advertising and marketing, I create content for Aplo Group’s social media pages. I have experience in social media management and community management. In my free time, I enjoy making TikToks,  playing instruments, and drinking bubble tea!

Austin Yip

Account Director

I began my career in e-commerce and online marketing while studying at the University of British Columbia in 2016. My personal experience in building e-commerce projects and working with local clients has led me to help numerous businesses across a wide variety of industries drive sales and leads online.

With more than 5 years of industry experience, I specialize in generating business insights and finding solutions to scale e-commerce businesses effectively. Aside from technical skill and experience, I take great pride in listening to each client's individual needs and tailoring my service to help clients achieve their business goals. My motivation comes from the desire to ensure my clients get the best advice and expertise to help them succeed.

Erin Graham

Email & SMS Marketing Designer

When I was in high school I fell in love with art and design. From that point on I decided to make a career out of it and study design in school. Upon graduation, I have had the opportunity to work in both private and public sector design jobs which allowed me to expand my skill set and explore working with a variety of clients. My design style has always been minimalistic yet strong, and I think that good design speaks to the viewer without words and evokes a feeling. In my spare time, you can find me sipping tea at a cute little café or doing yoga.

Adriedson Lima

Business Development

I'm a Brazilian engineering student who has done a little bit of everything. I worked as a technician and with maintenance planning in the industry. I am passionate about the financial market and business development. I am an enthusiastic and outgoing person. I like to learn new things. I'm ambitious and I need to feel that my work is useful and somehow impacts people and companies. That's why I always accept new challenges and problems to solve. I'm here to help Aplo grow every day. Japanese food lover and responsible for a good part of the profits of the breweries in my free time.

Brittney Brown

Email & SMS Marketing Specialist

I am a self-driven and results-oriented Email & SMS specialist, focusing on the development and implementation of detailed marketing campaigns and automation. I love to help clients advance their eCommerce businesses and are passionate about developing a cohesive narrative for brands. You can see the passion of my work executed through conversions. For me, helping clients reach their goals and driving results is the most rewarding part of the role. In my spare time, I enjoy exploring the beautiful city of Toronto and hiking.

Jennifer Marie Lucu

Email & SMS Marketing Designer

I am a graphic designer at Aplo Group, currently based in Montreal, Quebec. With an academic background in Graphic Design and Studio Arts, I have worked in various industries. From designing women’s activewear for Climawear and assisting in their involvement in Season 3 of Lifetime’s Mission Makeover™ to creating seminar material for UN Cape Verde, my passion for the arts is clear. Whatever the industry may be, I love to come up with creative solutions and ways to convey the customer’s vision and message.

In 2018, I published my first illustrated book and continued illustrating and painting in my spare time. Growing up in a multilingual environment, I am trilingual; speaking English, French, and Spanish. I get my inspiration from different cultures and artists.

When I'm not on my computer or studio, I love cooking, binging on Netflix, spending time with my family, and going on small excursions. I am also a certified prenatal/postnatal yoga instructor.

Daniel Marquez

Email & SMS Marketing Specialist

Thanks to my background in Digital Marketing and Media Production (film, video, and music), I can create email marketing strategies that increase revenue while leveraging the aesthetics and values of the brand. I believe that marketing content should always aspire to provide value to consumers in order to nurture the relationship between them and the brand.

In my spare time, you can find me making cappuccinos, enjoying a bike ride to my local market, or writing instrumental music while my cat naps. I speak English, Spanish, and French!

Stephanie Adams

Email & SMS Marketing Designer

My name is Stephanie and I am a Graphic Designer from Perth, Western Australia, but have called Canada home since 2016. I have been in the design industry since 2007 and a huge aspect of my design regime is focusing on typography and intricate composition. My design philosophy is to create with passion and to create with purpose. I find beauty in simplicity, and behind every design should be a story. When I am not buried behind my laptop, I am usually discovering new hiking trails, finding my next remote Ontario Airbnb to stay in, re-watching Twin Peaks, Gossip Girl or Seinfeld or eating sushi... or froyo... or pizza... let's just say eating.

Marcus Molina

Account Director

I’ve been in digital marketing for 12+ years with extensive experience in creating detailed marketing strategies and then executing them. What I love about marketing is figuring out customers and reaching them at the right time with the right message. It’s always fun to have a theory, test it, and adjust with analytics. 

I’m also eternally optimistic, love problem-solving, and am insanely curious about any and all topics. When I’m not geeking out on marketing, you can find me trying new restaurants (my favourites are sushi or ramen), drinking coffee, reading about investing (NFTs anyone?), or hiking around Vancouver. In other words, I’m the Pacific Northwest stereotype.

Sierrah Hamilton

Recruitment Manager

Hello! My name is Sierrah and I am the Recruitment Manager for Aplo Group. I have a background in full-cycle high-volume recruiting, and I love being the connecting piece between passionate, driven professionals and their exciting new employment opportunities. 

When I'm not recruiting, I am studying psychology full-time at York University. I love learning about the human mind and how/why we reason and make decisions the way we do... Otherwise, in my somewhat limited free time I love to travel and explore new places, practice yoga, or just simply curl up in bed and binge-watch Grey's Anatomy on Netflix.

Murilo Ederson

Business Development

I have a degree in business management and natural therapies, with a post-graduation in Acupuncture, but my passion for entrepreneurship and business is greater than my zen side, one complementing the other leading me to work in management roles. I was a partner in a few small businesses. Today at Aplo I am motivated to help businesses in their growth path. Proud father of the little Benício!

Zac Ell

Media Buyer

With 7+ years of digital marketing experience and diverse background in business both offline and online, I bring a results-driven approach with an analytical focus to drive better ROI for our clients as a Media Buyer. Solving the equation of scaling profitably for e-commerce businesses is something I have found an immense passion for due to the combination of variables (economics, psychology, & analytics to iterate) and I pride myself on treating our client’s businesses like my own. Working alongside the rest of our amazing team to support and provide the industry insights & advice needed to go above and beyond in helping our clients reach and exceed their business goals! 

Outside of work, you will find me outdoors, either on foot or on a mountain bike, relaxing with family and friends, or expanding my knowledge through my endless passion for personal development. I am lucky to call Vancouver BC my home, and I frequently make use of the unlimited adventures on tap.

Michelle Li

Email & SMS Marketing Specialist

I started my journey in the digital marketing space as a visual and brand designer for a small business. I was exposed to a multitude of different strategies and platforms to help grow a company’s reach and communicate its purpose, along with the struggles that come along with running small businesses. This led to the discovery of my passion for company efficiency, clarity, and ultimately, the undeniable value email and SMS marketing can hold for a company’s growth. 

At Aplo Group, I aim to maximize the value that well-strategized email and SMS marketing that accurately communicates a company’s drive, purpose, and values, can bring to my clients’ growth. When I am not working, you can find me discovering new breweries and cafes, training in Muay Thai early in the morning, taking a walk by the water with my dog, or living the typical lifestyle of a dog and cat mom.

Mia Drummond

Email & SMS Marketing Specialist

I’m currently an Email & SMS specialist based in Montreal! With a background in Digital Marketing, in my previous work, I’ve helped build large email marketing campaigns for a media and entertainment company. I’m excited to bring my knowledge and expertise to help develop new and exciting Email/SMS marketing campaigns for our clients at Aplo! I look forward to building strong relationships between our clients’ consumers and their brands. When I’m not working, I like to explore all Montreal has to offer. This includes trying new restaurants, discovering new music, walking along the water, and rewatching Seinfeld.

Caio Augusto

Business Development

I'm Caio Augusto, an audiovisual producer passionate about marketing, art, music and everything related to it. Just like every young Brazilian, I did a little bit of everything in my life, from construction to the home office behind the screens. My passion for marketing started early in my life, since 2015 I work with the internet and make most of my livelihood from it.

Valente Fernandez

Media Buyer

I learnt the foundation of what I know now by doing it from scratch, with my own eCom business. I’ve been there building products, websites and online communities, running ads and hoping for the best and glaring admirably (or enviously) at competitors thinking “how can we do that?”
Since then I’ve had amazing luck, I’ve worked with some incredible, fast growing startups and household names alike on exciting initiatives and developments. I’m grateful and fortunate to have worked with awe-inspiring business owners and marketers at the top of their game, on projects that have taken me around the world and now to the highly sought after team at Aplo.
I wholeheartedly believe in competency and sweat. For me that means cutting out vanity metrics, getting all hands on deck and driving real results which you can feel. Outside of work, you’ll find me swimming, surfing, wakeboarding, fighting (muay Thai) or listening to podcasts. Also, I’m from London, England so you might find me enjoying a cup of tea.

Graham Ukrainetz

Email & SMS Marketing Designer

Through my work in Visual Identity Branding and Freelance graphic design, I’ve learned to handle all sorts of high-pressure needs that any client could ask for. This allows me to navigate through the digital marketing world with confidence. I aim to use typography and colour to speak the language and tone of the brand so that there is a clear voice that distinguishes your brand in the market.

When I’m not designing you can find me bouldering, making great coffees, and finding the next design book to collect. I speak both French and English!

Reid Hill

Email & SMS Marketing Designer

As a designer, my work is driven by my desire to use design as an efficient problem-solving tool that provides high functional value and emotional richness for progressive businesses in the digital age. I thrive in collaborative environments by working with people I can learn from, with a common goal to foster experiences that are productive, supportive, and dependable. In my free time, I enjoy socializing and experimenting with design trends.

The team you need to scale your e-commerce business.

Hire internally, or outsource? That is the question. 

We are an innovative e-commerce marketing firm at the frontier of a booming industry. We understand weighing the options of hiring a new team member or bringing on an outside firm like us is tough. 

Our approach is simple. Work alongside our clients, and not as a separate entity. Integration and communication are foundational to this. 

Our team will bring a wealth of e-commerce expertise and knowledge to your business and do all the heavy lifting. 

So... let's chat and see if we're the team you're looking for. 

How can we help your business?