From the Aplo Blog
Tips and insights from our team to yours! 

Infographic summarizing Google and Yahoo's Updated Email Sender Requirements For 2024.
MarketingNavigating Google and Yahoo's Updated Email Sender Requirements For 2024: A Guide for E-commerce

Google and Yahoo have released new 2024 email sender requirements. Make sure you are compliant with these requirements to ensure your email marekting remains effective. This blog dives into what is required.

December 7, 2023

An infographic showing Klaviyos Platforms Alternatives.
Choosing the Right Email Tool: Klaviyo and Beyond

Explore the best Klaviyo alternatives for your e-commerce email marketing needs. Dive into our analysis of Attentive, Sendlane, Omnisend, and Mailchimp, uncovering key features, differences, and how to choose the right platform for your business's unique strategy.

November 21, 2023

An infographic showing a SMS.
SMS Aggregators Explained

Understand the role SMS aggregators play in your SMS marketing. Learn how they work, their benefits, and best practices for businesses aiming to enhance their text messaging campaigns and connect with audiences effectively.

November 7, 2023

Essential Metrics for Boosting Sales
The BasicsEmail Marketing Metrics

Key email marketing metrics crucial for e-commerce success, including click-through, open, and conversion rates, and highlights strategies to enhance email campaign effectiveness.

November 6, 2023

SMS Metrics
The BasicsSMS Marketing Metrics

Overview of vital SMS marketing metrics for e-commerce, emphasizing their role in enhancing customer engagement, driving sales, and ensuring effective campaign strategies.

November 6, 2023

Meta ASC Visual
The BasicsMeta ASC

The blog provides an insightful overview of Meta's Advantage+ Shopping Campaigns, focusing on its features, benefits for e-commerce marketing, and best practices for effective use in digital advertising strategies.

November 1, 2023

An infographic showing ads across all Google platforms.
MarketingA Guide to Performance Max Campaigns

Explore the essentials of Google Ads' Performance Max with our guide. Uncover the benefits, key features, and practical tips for launching, optimizing, and measuring the success of your campaigns to elevate your digital advertising strategy.

October 19, 2023

An infographic showing products in a ecommerce.
Product Feeds Explained

Dive into our comprehensive guide on product feeds to understand their critical role in e-commerce success. Learn what product feeds are, their benefits, and best practices for optimizing your online presence and sales growth.

October 10, 2023

What is attentive
The BasicsWhat is Attentive Mobile?

Learn how Attentive Mobile SMS marketing can improve customer engagement and drive growth in e-commerce businesses. Uncover the benefits, key features, and effective strategies for implementing Attentive Mobile in your marketing efforts.

October 2, 2023

An infographic summarizing the topic of contribution margin
The BasicsMastering Profitability: Understanding Contribution Margin

Understand the essential financial metric of contribution margin, a key indicator of business profitability. This blog breaks down its importance, calculation, and strategic applications for beginners to advanced users, empowering you to make informed decisions for your business's success.

September 29, 2023

An infographic with an example of a Exit-Intent Pop-Up
Leveraging Exit-Intent Pop-Ups

Learn how to use exit-intent pop-ups as a direct-to-consumer e-commerce business. Learn how they work, their effectiveness on mobile, and best practices for creating pop-ups that convert.

September 19, 2023

What is Tapcart
The BasicsWhat is Tapcart?

Discover how Tapcart has created a powerful new channel through mobile app integration. Learn about its benefits, features, and implementation strategies for your e-commerce business.

September 4, 2023

An infographic depicting SMS marketing compliance in the United States
The BasicsSMS Marketing Compliance: A Guide for the US Market

Understand SMS marketing compliance in the USA with our guide. Learn about opt-in requirements, abandoned cart messages, and how platforms like Attentive ensure your strategy stays compliant.

August 30, 2023

An infographic depicting SMS marketing compliance in Canada
The BasicsSMS Marketing Compliance: A Guide for the Canadian Market

Brush up on SMS marketing compliance in Canada. Our guide covers everything from opt-in requirements to CASL regulations, helping you engage customers confidently and legally.

August 29, 2023

What is Triple Whale
The BasicsWhat is Triple Whale?

Dive into Triple Whale and discover its capabilities in e-commerce analytics. Learn about its key features, benefits, and strategies for integrating this tool into your e-commerce business for enhanced data-driven decision-making.

August 9, 2023

An infographic showing E-commerce Reviews.
MarketingE-Commerce Reviews Solutions

Understanding and implementing a review management strategy can significantly boost your store's credibility, SEO, and conversion rates. This blog offers an overview of some of the leading review platforms: Yotpo, Stamped.io, Loox, Trustpilot, Judge.me, Sendlane, and Klaviyo. 

August 2, 2023

What is Klaviyo
The BasicsWhat is Klaviyo?

Learn how Klaviyo's advanced features and personalized campaign strategies can elevate your customer engagement and drive business growth through email marketing.

August 1, 2023

The BasicsShopify Simplified: Your Step-by-Step Product Listing Guide

Discover how to easily add products to your Shopify store with this straightforward guide. Perfect for those starting or growing their business, learn to create compelling listings, manage inventory, and optimize for SEO to attract and engage customers.

August 1, 2023

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