From the Aplo Blog
Tips and insights from our team to yours!
Google and Yahoo have released new 2024 email sender requirements. Make sure you are compliant with these requirements to ensure your email marekting remains effective. This blog dives into what is required.
December 7, 2023
Explore the best Klaviyo alternatives for your e-commerce email marketing needs. Dive into our analysis of Attentive, Sendlane, Omnisend, and Mailchimp, uncovering key features, differences, and how to choose the right platform for your business's unique strategy.
November 21, 2023
Understand the role SMS aggregators play in your SMS marketing. Learn how they work, their benefits, and best practices for businesses aiming to enhance their text messaging campaigns and connect with audiences effectively.
November 7, 2023
Key email marketing metrics crucial for e-commerce success, including click-through, open, and conversion rates, and highlights strategies to enhance email campaign effectiveness.
November 6, 2023
Overview of vital SMS marketing metrics for e-commerce, emphasizing their role in enhancing customer engagement, driving sales, and ensuring effective campaign strategies.
November 6, 2023
The blog provides an insightful overview of Meta's Advantage+ Shopping Campaigns, focusing on its features, benefits for e-commerce marketing, and best practices for effective use in digital advertising strategies.
November 1, 2023
Explore the essentials of Google Ads' Performance Max with our guide. Uncover the benefits, key features, and practical tips for launching, optimizing, and measuring the success of your campaigns to elevate your digital advertising strategy.
October 19, 2023
Dive into our comprehensive guide on product feeds to understand their critical role in e-commerce success. Learn what product feeds are, their benefits, and best practices for optimizing your online presence and sales growth.
October 10, 2023
Learn how Attentive Mobile SMS marketing can improve customer engagement and drive growth in e-commerce businesses. Uncover the benefits, key features, and effective strategies for implementing Attentive Mobile in your marketing efforts.
October 2, 2023
Understand the essential financial metric of contribution margin, a key indicator of business profitability. This blog breaks down its importance, calculation, and strategic applications for beginners to advanced users, empowering you to make informed decisions for your business's success.
September 29, 2023
Learn how to use exit-intent pop-ups as a direct-to-consumer e-commerce business. Learn how they work, their effectiveness on mobile, and best practices for creating pop-ups that convert.
September 19, 2023
Discover how Tapcart has created a powerful new channel through mobile app integration. Learn about its benefits, features, and implementation strategies for your e-commerce business.
September 4, 2023
Understand SMS marketing compliance in the USA with our guide. Learn about opt-in requirements, abandoned cart messages, and how platforms like Attentive ensure your strategy stays compliant.
August 30, 2023
Brush up on SMS marketing compliance in Canada. Our guide covers everything from opt-in requirements to CASL regulations, helping you engage customers confidently and legally.
August 29, 2023
Dive into Triple Whale and discover its capabilities in e-commerce analytics. Learn about its key features, benefits, and strategies for integrating this tool into your e-commerce business for enhanced data-driven decision-making.
August 9, 2023
Understanding and implementing a review management strategy can significantly boost your store's credibility, SEO, and conversion rates. This blog offers an overview of some of the leading review platforms: Yotpo, Stamped.io, Loox, Trustpilot, Judge.me, Sendlane, and Klaviyo.
August 2, 2023
Learn how Klaviyo's advanced features and personalized campaign strategies can elevate your customer engagement and drive business growth through email marketing.
August 1, 2023
Discover how to easily add products to your Shopify store with this straightforward guide. Perfect for those starting or growing their business, learn to create compelling listings, manage inventory, and optimize for SEO to attract and engage customers.
August 1, 2023