Your partner in profitable, predictable growth.
As your partner in growth, we bring a full stack growth marketing team to the table synchronized by financial data and fueled by a systematic creative engine.
Most brands fail to scale because their marketing execution is disconnected from their financial reality. The result is "profitable" ad dashboards that hide a shrinking bank account. Our flagship Growth Marketing service eliminates this gap by merging full-stack marketing execution with financial modeling.
With Aplo as a growth partner, your channels aren’t managed in isolation; we manage the strategic interplay between them. Unlike agencies that operate in silos, we understand how a shift in one channel impacts the economics of your entire business. We ensure your acquisition engine stays running while our retention strategies extract the necessary margin to finance that growth.
High-level coordination and business-wide KPI setting to ensure every channel is pulling towards your business wide goals/requirements.
Continuous modeling of revenue, profit, and inventory requirements to manage risk and grow as aggressively as your business can sustain.
Complete end-to-end management of your acquisition channels on socials and search, optimized for net-new customer growth.
Entire management of Email, SMS, and Push Notifications to maximize LTV and protect your business-wide contribution margins.
A dedicated creative strategy, design and copy team producing a consistent pipeline of net-new ad concepts, video assets, and static creative.
Strategic optimization and development of landing pages or PDP tests to boost AOV and conversion rate, allowing for more scale.
Financial-First Decision Making: Every marketing move we make is dictated by our financial model. We track your pacing against forecasted revenue and profit in real-time, allowing our Growth Directors to adjust strategy the moment the data calls for it.
CMO-Level Execution + COO-Level Oversight: We scale your brand while protecting your infrastructure. By forecasting down to the SKU level, we ensure conversations are had to ensure your growth velocity is aligned with your inventory levels and cash flow requirements.
Systematic Creative Pipeline: We don't guess with your creative; we operationalize it. Our Creative Strategists lead a robust framework that dictates the ideation, scripting, and briefing of every asset. This ensures we are feeding acquisition channels with creative strategically to target new demographics/personas, and reduce attrition as we scale.
At Aplo Group, we treat your retention marketing as a financial lever to support the growth of your business. While paid ads are often a battle of slim margins, your retention marketing channels are where the highest margin sales in your business live.
Our approach isn't just about "staying top of mind" it’s about architecting a system that maximizes the value of every single visitor you’ve already paid to acquire.With comprehensive coordination across core retention channels such as email, SMS, direct mail, and push notifications.
We turn expensive traffic into profitable customers by using effective capture and flow strategies that lower your full-funnel CPAs and make your marketing dollars more efficient.
By building an high-performing core flow structure, we create a system that drives incremental profit and return customer revenue consistently.
We don't just aim for the next sale; we focus on extending the lifetime value of your customers and increasing your return customer rate, ensuring your business becomes more valuable and stable over time.
While total Lifetime Value (LTV) represents the eventual destination of customer profit, Velocity of LTV measures the speed of that journey, focusing on accelerating repeat purchase frequency to unlock immediate profit for reinvestment back into growth.
When it comes to paid ads, you're not hiring a team to help you scale an ad account. You're hiring a partner to help you scale your business.
At Aplo Group, we help DTC brands drive sustainable, profitable growth through new customer acquisition on platforms like Meta, TikTok, AppLovin, Google, and all major social and search platforms. Our approach is grounded in your brand's financial targets (such as Contribution Margin or Net Margin requirements), ensuring that every dollar spent is always framed within the larger context of your broader business objectives.
Complete management of all paid media growth across Meta, TikTok, AppLovin, and other major social platforms, as well as paid search across Google and Bing.
Ensure ad spend and new customer acquisition strategy aligns with business profitability and growth targets, specifically rooted in minimum aMER and MER, LTV and expected cohort retention, and Contribution Margin or Net Margin targets.
Integrated ad account strategy with financial modeling and forecasting to drive business-wide outcomes.
New ad creative testing strategy and ideation framework to ensure constant iteration of winning concepts, while reaching new customers and audiences with new concepts, offers, and angles.
Paid media shouldn't be looked at as a silo; it’s a lever for company-wide growth. Performance marketing should be treated as an extension of your finance and ops efforts, not just as a standalone tactical service.
Every campaign must be guided by a deep understanding of your business model, margins, and financial targets—not just single-channel metrics.We work closely with founders and marketing leaders to align new customer acquisition with broader financial goals, helping you scale profitably without sacrificing efficiency.
Whether it's calibrating spend to Contribution Margin goals, pressure-testing offers through creative strategy, or mapping LTV velocity to CAC payback and cashflow, our focus is on making paid media a sustainable engine for growth—not just a spike in performance.
At Aplo Group, our Demand Planning service is designed to bridge the gap between growth marketing and operational reality. By leveraging Allan, our proprietary inventory-powered marketing platform, we move beyond static spreadsheets to provide real-time visibility into your supply chain. We treat inventory not just as stock, but as a financial lever, ensuring that your growth velocity is aligned with your cash flow requirements and SKU-level availability.
Our dedicated Demand Planner works alongside your team to build custom revenue and profit forecasts. We analyze historical trends, seasonal fluctuations, and your marketing calendar to project how much inventory you need and when. This allows us to protect your margins by minimizing the capital tied up in overstock while simultaneously preventing the lost revenue caused by stockouts.
By leveraging historical trends, seasonal fluctuations, and marketing campaigns to project sales performance, this process supports strategic planning to hit specific financial targets while optimizing resource allocation.
Accurate demand forecasting ensures the maintenance of optimal inventory levels, minimizing the capital tied up in overstocking while preventing the lost sales associated with under-stocking.
By modeling multiple scenarios (such as supply chain disruptions or economic shifts) businesses can prepare for uncertainty and make informed, proactive decisions in the face of potential challenges.
This function establishes a roadmap for sustainable growth by aligning immediate actions with long-term objectives, ensuring the business can scale effectively without jeopardizing financial stability.
By identifying opportunities for pricing strategies and cost reductions, businesses can balance aggressive growth with profitability, ensuring every investment aligns with strict margin requirements.
Predicting cash inflows and outflows ensures constant liquidity for operational needs, significantly reducing the risk of shortages during peak seasons or rapid growth surges.
The true power of our demand planning service lies in its integration with your broader growth strategy. Because Allan connects directly to your sales channels and marketing tools, we can perform advanced scenario planning and risk mitigation. If a supply chain disruption occurs or a specific SKU becomes overstocked, we don't just report it; we act on it. Allan connects to your marketing channels with product feeds allowing you to automatically merchandise products and adjust bid objectives based on inventory data.
Creative is no longer just a visual layer; it’s the primary growth lever in your paid media strategy. Trade creative guesswork for a data-backed framework that turns clicks into new customers.
Development of core messaging pillars, winning concepts, and creative testing strategy.
Understand your audience and their motivations to create targeted, resonant ad concepts.
Balanced strategy for iteration vs. new concepts to ensure that you're always testing while scaling what works.
Custom content creation across product photography, model shoots, video, and founder-led assets.
Many brands reach a stage where they have the internal staff or external partners to execute channels, but lack a unified strategy to tie those efforts to the bottom line. Whether you need the full-on strategic architecture of our Growth Marketing service without the hands-on management, or a Fractional CMO/COO to oversee your marketing and operational infrastructure, we engage in whatever capacity your brand requires.
Strategic Advisory: We support as the strategic layer for any channel(s) you need. This can include providing the full strategic framework of our Growth Marketing service—including financial modeling, paid acquisition strategy, retention marketing strategy and creative strategy—without taking over daily account management or creative production . Your team executes; we provide the strategy and direction to ensure they succeed .
Fractional CMO/COO: We step into a fractional leadership role to oversee and synchronize your internal and external direct reports. We oversee employees, contractors, and agencies, holding them accountable to your business goals and ensuring your growth strategy is always aligned with your operational constraints.
Building the business-wide plan to hit your long-term goals.
Setting a strong foundation for durable, profitable growth through financial modeling and inventory forecasting.
Managing third-party vendors and internal stakeholders to deliver on performance objectives.
Directing the ideation and creative testing process for your design and marketing teams.
Find out how other brands are scaling their online channels profitably with Aplo Group.
"Aplo has been a game changer for our business, since we hired them a year ago. We’re now making informed, data driven decisions on ad spend, versus just guessing and applying incremental increases to budget monthly. I’d give 6 stars if I could."
"Far more than just a paid media agency, they’re a perfect one-stop shop growth partner handling everything from financial projections (amazing to have your paid media agency handling projections so they know how much to spend), paid media, email, landing pages, essentially all growth strategy. Could not recommend more highly."
"I've always hated marketing firms. I swore I was never going to use one again. Aplo changed all of that. They have been worth every dollar I have ever spent on them."
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