The Aplo PhilosopHy

Scale sustainably and profitably.

OUR PHILOSOPHY

At Aplo Group, our philosophy is simple: to partner with you and scale your business sustainably and profitably while making it resilient to the ever-changing e-commerce landscape.

We believe that scaling your e-commerce business sustainably and profitably requires a holistic growth strategy tailored to your brand’s unique business fundamentals. As your growth partner, we work closely with you to understand your business objectives and develop a roadmap to achieve them. By combining in-depth financial analysis, data-driven insights, and performance-driven strategies, we help you create and implement a winning strategy that’s built for your business.

We are committed to delivering results that drive sustainable and profitable growth for your brand and measure our success by your success. Whether you’re looking to increase top-line revenue, optimize for profitability, or expand into new channels and marketplaces, we are here to help you achieve your goals and build a thriving e-commerce brand.

a finance-first approacH...

At the core of our philosophy and how we operate is the financial side. We understand that the foundation of a successful e-commerce strategy should be based on an understanding of the economics and key performance indicators (KPIs) of each business. We take a finance-first approach to set goals, work with you to set top-line and bottom-line growth targets, and implement strategies that work directly towards the business outcomes you’re striving for.

A strong creative strategy...

The next core focus after finance is creative. In a world of increasing ad costs and more options for online customers than ever before, a strong creative strategy is essential to succeed as an e-commerce business. Through a tailored approach to creative and marketing strategy, we work with you to continuously test and drive growth across your channels from paid acquisition, to retention channels and your website.

An extension of your team...

That’s why we take pride in our ability to integrate with your team and act as an extension of your team rather than a separate entity. Creating efficient and effective working relationships is built on the backbone of proper communication and collaboration.