From the Aplo Blog
Tips and insights from our team to yours! 

Infographic summarizing Google and Yahoo's Updated Email Sender Requirements For 2024.
MarketingNavigating Google and Yahoo's Updated Email Sender Requirements For 2024: A Guide for E-commerce

Google and Yahoo have released new 2024 email sender requirements. Make sure you are compliant with these requirements to ensure your email marekting remains effective. This blog dives into what is required.

December 7, 2023

Essential Metrics for Boosting Sales
The BasicsEmail Marketing Metrics

Key email marketing metrics crucial for e-commerce success, including click-through, open, and conversion rates, and highlights strategies to enhance email campaign effectiveness.

November 6, 2023

SMS Metrics
The BasicsSMS Marketing Metrics

Overview of vital SMS marketing metrics for e-commerce, emphasizing their role in enhancing customer engagement, driving sales, and ensuring effective campaign strategies.

November 6, 2023

What is attentive
The BasicsWhat is Attentive Mobile?

Learn how Attentive Mobile SMS marketing can improve customer engagement and drive growth in e-commerce businesses. Uncover the benefits, key features, and effective strategies for implementing Attentive Mobile in your marketing efforts.

October 2, 2023

An infographic summarizing the topic of contribution margin
The BasicsMastering Profitability: Understanding Contribution Margin

Understand the essential financial metric of contribution margin, a key indicator of business profitability. This blog breaks down its importance, calculation, and strategic applications for beginners to advanced users, empowering you to make informed decisions for your business's success.

September 29, 2023

What is Tapcart
The BasicsWhat is Tapcart?

Discover how Tapcart has created a powerful new channel through mobile app integration. Learn about its benefits, features, and implementation strategies for your e-commerce business.

September 4, 2023

An infographic depicting SMS marketing compliance in the United States
The BasicsSMS Marketing Compliance: A Guide for the US Market

Understand SMS marketing compliance in the USA with our guide. Learn about opt-in requirements, abandoned cart messages, and how platforms like Attentive ensure your strategy stays compliant.

August 30, 2023

An infographic depicting SMS marketing compliance in Canada
The BasicsSMS Marketing Compliance: A Guide for the Canadian Market

Brush up on SMS marketing compliance in Canada. Our guide covers everything from opt-in requirements to CASL regulations, helping you engage customers confidently and legally.

August 29, 2023

What is Triple Whale
The BasicsWhat is Triple Whale?

Dive into Triple Whale and discover its capabilities in e-commerce analytics. Learn about its key features, benefits, and strategies for integrating this tool into your e-commerce business for enhanced data-driven decision-making.

August 9, 2023

What is Klaviyo
The BasicsWhat is Klaviyo?

Learn how Klaviyo's advanced features and personalized campaign strategies can elevate your customer engagement and drive business growth through email marketing.

August 1, 2023

The BasicsShopify Simplified: Your Step-by-Step Product Listing Guide

Discover how to easily add products to your Shopify store with this straightforward guide. Perfect for those starting or growing their business, learn to create compelling listings, manage inventory, and optimize for SEO to attract and engage customers.

August 1, 2023

Infographic Depicting Ecommerce CRO
MarketingEcommerce CRO: Boosting Sales from Basics to Advanced

Explore our guide on ecommerce conversion rate optimization, covering both fundamental and some advanced strategies to improve your website's performance and boost conversion rate.

August 1, 2023

Infographic showing an email pop-up on a website
The Basics Email Pop-Ups: Maximizing List Growth

Learn how to effectively use email pop-ups to grow your email list. This guide covers design tips, strategic implementation, and optimization tactics for businesses at all levels.

July 6, 2023

Image showing an infographic of the Meta Ad Library
The BasicsExploring the Meta Ad Library

Dive into details about an amazing resource which is the Meta Ad Library. Discover how to access, search, and use insights from ads across Meta's platforms to enhance your paid acquisition creative strategy. Ideal for both beginners and advanced marketers aiming to monitor competition.

July 1, 2023

An infographic summarizing why you need to increase your velocity of LTV
MarketingWhy You Need To Improve Your LTV Velocity

LTV is a commonly discussed metric in the DTC e-commerce world. However, one that is less commonly discussed is the velocity of LTV. In this blog we dive into the importance of improving your LTV velocity and how this will positively impact your business financially.

June 21, 2023

Meta ASC Visual
The BasicsMeta ASC

The blog provides an insightful overview of Meta's Advantage+ Shopping Campaigns, focusing on its features, benefits for e-commerce marketing, and best practices for effective use in digital advertising strategies.

June 7, 2023

Image showing a visualization of Meta Ad Formats
The BasicsMeta Ad Formats

Exploring the variety and impact of Meta ad formats, this guide details how e-commerce marketers can effectively use these tools to enhance their advertising strategies on social media platforms.

May 18, 2023

An infographic summarizing 10 email flows that drive revenue
Marketing10 Email Flows That Drive Revenue

Highlighting 10 key email flows for DTC e-commerce business. From welcome flow emails to referral oriented flows this blog discusses core flows to generate high margin revenue.

April 11, 2023

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