the Aplo Blog
Tips and insights from our team to yours! 

An infographic summarizing the topic of contribution margin
The BasicsMastering Profitability: Understanding Contribution Margin

Understand the essential financial metric of contribution margin, a key indicator of business profitability. This blog breaks down its importance, calculation, and strategic applications for beginners to advanced users, empowering you to make informed decisions for your business's success.

February 9, 2024

An infographic showing a SMS.
SMS Aggregators Explained

Understand the role SMS aggregators play in your SMS marketing. Learn how they work, their benefits, and best practices for businesses aiming to enhance their text messaging campaigns and connect with audiences effectively.

February 1, 2024

An infographic with Klaviyo's logo.
MarketingA Guide to Klaviyo Smart Sending

Discover what Klaviyo Smart Sending is, and how you can leverage it within your email marketing strategy. Additionally, this blog outlines how to set it up within your Klaviyo account.

January 22, 2024

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MarketingOptimize Your Growth: Google Shopping Audit Guide

Dive into our comprehensive guide on conducting a Google Shopping Audit. Discover strategies to optimize your campaigns, enhance product visibility, and achieve drive growth for your brand.

January 18, 2024

Infographic summarizing Google and Yahoo's Updated Email Sender Requirements For 2024.
MarketingGoogle and Yahoo's Updated Email Sender Requirements For 2024

Google and Yahoo have released new 2024 email sender requirements. Make sure you are compliant with these requirements to ensure your email marekting remains effective. This blog dives into what is required.

January 1, 2024

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MarketingA Guide to Tapcart Custom Blocks

This blog dives into the custom block functionality of Tapcart. It explores the integration of custom blocks and how you can leverage them for your app strategy.

January 1, 2024

An infographic showing a subscription icon for ecommerce.
MarketingE-Commerce Subscription Apps

Explore the value subscription apps can bring to your e-commerce business. This guide covers the benefits and top platforms like Recharge, Bold Subscriptions, and ChargeBee, offering insights on enhancing customer retention and securing a steady revenue stream.

November 23, 2023

An infographic showing Klaviyos Platforms Alternatives.
Choosing the Right Email Tool: Klaviyo and Beyond

Explore the best Klaviyo alternatives for your e-commerce email marketing needs. Dive into our analysis of Attentive, Sendlane, Omnisend, and Mailchimp, uncovering key features, differences, and how to choose the right platform for your business's unique strategy.

November 21, 2023

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The BasicsMMS Marketing

Explore the differences between MMS and SMS, best practices, and methods to determine if sending MMS messages are financially worthwhile in comparison to SMS.

November 21, 2023

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Marketing The Benefits of Shopify Plus

Learn about Shopify Plus and its advantages over a standard Shopify plans. This article reveals how Shopify Plus aids businesses with advanced customization, dedicated support, and scalable solutions in comparison to the standard Shopify plan.

November 14, 2023

Essential Metrics for Boosting Sales
The BasicsEmail Marketing Metrics

Key email marketing metrics crucial for e-commerce success, including click-through, open, and conversion rates, and highlights strategies to enhance email campaign effectiveness.

November 6, 2023

SMS Metrics
The BasicsSMS Marketing Metrics

Overview of vital SMS marketing metrics for e-commerce, emphasizing their role in enhancing customer engagement, driving sales, and ensuring effective campaign strategies.

November 6, 2023

Meta ASC Visual
The BasicsMeta ASC

The blog provides an insightful overview of Meta's Advantage+ Shopping Campaigns, focusing on its features, benefits for e-commerce marketing, and best practices for effective use in digital advertising strategies.

November 1, 2023

An infographic showing ads across all Google platforms.
MarketingA Guide to Performance Max Campaigns

Explore the essentials of Google Ads' Performance Max with our guide. Uncover the benefits, key features, and practical tips for launching, optimizing, and measuring the success of your campaigns to elevate your digital advertising strategy.

October 19, 2023

An infographic showing products in a ecommerce.
Product Feeds Explained

Dive into our comprehensive guide on product feeds to understand their critical role in e-commerce success. Learn what product feeds are, their benefits, and best practices for optimizing your online presence and sales growth.

October 10, 2023

What is attentive
The BasicsWhat is Attentive Mobile?

Learn how Attentive Mobile SMS marketing can improve customer engagement and drive growth in e-commerce businesses. Uncover the benefits, key features, and effective strategies for implementing Attentive Mobile in your marketing efforts.

October 2, 2023

An infographic with an example of a Exit-Intent Pop-Up
Leveraging Exit-Intent Pop-Ups

Learn how to use exit-intent pop-ups as a direct-to-consumer e-commerce business. Learn how they work, their effectiveness on mobile, and best practices for creating pop-ups that convert.

September 19, 2023

An infographic showing Email Deliverability
MarketingNavigating Email Deliverability

Learn about factors affecting email deliverability and best practices to ensure your messages reach the inbox, boosting engagement and sales. Additionally, discover how an email deliverability consultant can put you on a path to improving deliverability.

September 13, 2023

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