Paid Ads Services

When it comes to paid ads, you're not hiring a team to help you scale an ad account—you're hiring a partner to help you scale your business.

At Aplo Group, we help DTC brands drive sustainable, profitable growth through new customer acquisition on platforms like Meta, TikTok, AppLovin, Google, and all major social and search platforms. Our approach is grounded in your brand's financial targets (such as Contribution Margin or Net Margin requirements), ensuring that every dollar spent is always framed within the larger context of your broader business objectives.

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Paid Media Doesn't Exist In A Vacuum

Paid media shouldn't be looked at as a silo; it’s a lever for company-wide growth. Performance marketing should be treated as an extension of your finance and ops efforts, not just as a standalone tactical service. Every campaign must be guided by a deep understanding of your business model, margins, and financial targets—not just single-channel metrics.

We work closely with founders and marketing leaders to align new customer acquisition with broader financial goals, helping you scale profitably without sacrificing efficiency. Whether it's calibrating spend to Contribution Margin goals, pressure-testing offers through creative strategy, or mapping LTV velocity to CAC payback and cashflow, our focus is on making paid media a sustainable engine for growth—not just a spike in performance.

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What's Included:

Full Ad Account Management: Complete management of all paid media growth across Meta, TikTok, AppLovin, and other major social platforms, as well as paid search across Google and Bing.
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Profitability Focus: Ensure ad spend and new customer acquisition strategy aligns with business profitability and growth targets, specifically rooted in minimum aMER and MER, LTV and expected cohort retention, and Contribution Margin or Net Margin targets.
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Business-Centric Strategy: Integrated ad account strategy with financial modeling and forecasting to drive business-wide outcomes.
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Creative Strategy & Ad Testing Framework: New ad creative testing strategy and ideation framework to ensure constant iteration of winning concepts, while reaching new customers and audiences with new concepts, offers, and angles.

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Let’s Build Your Growth Strategy

When you work with Aplo Group, you gain more than just a service—you gain a partner dedicated to your success. Ready to see how a holistic approach to growth can transform your business? Book a call for a free growth marketing audit, and let’s explore how we can help your brand achieve its goals together!