meet the aplo group team!

Jacob Paduch

Founding Partner

As Head of Email Marketing Strategy at Aplo Group, I oversee the implementation, development, and execution of comprehensive growth strategies for a wide range DTC brands across multiple channels.

My primary responsibilities include client marketing strategy, creative fulfillment, client onboarding and relationships, integration, team management and training, recruitment, data management, and finance.

I’ve had the privilege of working with a wide range of 6-8 figure e-commerce brands to improve their customer retention (LTV) metrics, track omnichannel performance, and scale growth and revenue through high-profit sales channels.

In my spare time, I enjoy music, photography, swimming, and cycling.

Liam Veregin

Founding partner

Through trial and error with previous ventures, I have come to thoroughly enjoy the process and challenge of growing businesses.

Working with over 80 e-commerce businesses at Aplo ranging from 6-9 figures in revenue has allowed me to identify the mix of business acumen, sound business economics, product-market fit, financial planning, and a tailored growth strategy needed to succeed in the e-commerce landscape.

At Aplo, my main focus involves identifying, auditing, and bringing on-board businesses that we can assist in scaling. Along with team recruitment, partnership management, and general operations.

With e-commerce still young as an industry, the road ahead is fascinating to me, and I continuously look forward to the positive impact Aplo will drive for our client's businesses.

Outside of Aplo, I enjoy sports and all things outdoors such as hiking and camping!

Dylan Byers

Founding partner

I have worked with dozens of e-commerce brands ranging from 6 to 9 figures in revenue with a background in consulting, media buying, and email/sms strategy. I enjoy the day-to-day challenge of trying to unlock growth opportunities for our clients.

At Aplo Group, my main role is working with our growth team to help our clients plot out a scaling strategy based on their unique revenue and profit targets. Collaborating daily with our media buying, email/sms, and financial modeling and forecasting team.

In my free time, I like to escape Canadian winters!

Bernardo Caixeta

FINANCIAL MODELING & ForeCASTING Specialist

As Head of Business Development at Aplo Group, helping eCommerce businesses achieve rapid and sustainable growth brings me true excitement. I look forward to connecting your business to Aplo Group.

Previous experiences include running an ESL school and financial roles in the automotive industry.

In my spare time, I enjoy soccer and spending time with my wife and dog.

Alexina Paiement

Graphic Designer/Copywriter

I have experience in all kinds of marketing areas: graphic and web design mostly (including email design), but also copywriting, translation (I’m bilingual: French/English), social media management and team coordination throughout it all.

I spent 2 years teaching ESL in South Korea, too. I'm a bit all over the place! In my free time I like to read, write, play video games, or sing karaoke.

Jennifer Marie Lucu

Graphic Designer/Copywriter

I am a graphic designer at Aplo Group, currently based in Montreal, Quebec. With an academic background in Graphic Design and Studio Arts, I have worked in various industries.

From designing women’s activewear for Climawear and assisting in their involvement in Season 3 of Lifetime’s Mission Makeover™ to creating seminar material for UN Cape Verde, my passion for the arts is clear. Whatever the industry may be, I love to come up with creative solutions and ways to convey the customer’s vision and message.

In 2018, I published my first illustrated book and continued illustrating and painting in my spare time. Growing up in a multilingual environment, I am trilingual; speaking English, French, and Spanish. I get my inspiration from different cultures and artists.

When I'm not on my computer or studio, I love cooking, binging on Netflix, spending time with my family, and going on small excursions. I am also a certified prenatal/postnatal yoga instructor.

Erin Graham

Graphic Designer/Copywriter

When I was in high school I fell in love with art and design. From that point on I decided to make a career out of it and study design in school.

Upon graduation, I have had the opportunity to work in both private and public sector design jobs which allowed me to expand my skill set and explore working with a variety of clients.

My design style has always been minimalistic yet strong, and I think that good design speaks to the viewer without words and evokes a feeling.

In my spare time, you can find me sipping tea at a cute little café or doing yoga.

Murilo Ederson

Data Operations Analyst

I have a degree in business management and natural therapies, with a post-graduation in Acupuncture. But my passion for entrepreneurship and business is greater than my zen side! 

My experience stems from previous management roles and as a partner in past business ventures. Today at Aplo I am motivated to help businesses along their growth journey.

Proud father of the little Benício!

Stephanie Adams

Graphic Designer/Copywriter

My name is Stephanie and I am a Graphic Designer from Perth, Western Australia, but have called Canada home since 2016.

I have been in the design industry since 2007 and a huge aspect of my design regime is focusing on typography and intricate composition.

My design philosophy is to create with passion and to create with purpose. I find beauty in simplicity, and behind every design should be a story.

When I am not buried behind my laptop, I am usually discovering new hiking trails, finding my next remote Ontario Airbnb to stay in, re-watching Twin Peaks, Gossip Girl or Seinfeld or eating sushi... or froyo... or pizza... let's just say eating.

Michelle Li

Email & SMS Marketing Specialist

I started my journey in the digital marketing space as a visual and brand designer for a small business. I was exposed to a multitude of different strategies and platforms to help grow a company’s reach and communicate its purpose, along with the struggles that come along with running small businesses.

This led to the discovery of my passion for company efficiency, clarity, and ultimately, the undeniable value email and SMS marketing can hold for a company’s growth.

At Aplo Group, I aim to maximize the value that well-strategized email and SMS marketing that accurately communicates a company’s drive, purpose, and values, can bring to my clients’ growth.

When I am not working, you can find me discovering new breweries and cafes, training in Muay Thai early in the morning, taking a walk by the water with my dog, or living the typical lifestyle of a dog and cat mom.

Adriedson Lima

Data Operations Analyst

I'm a Brazilian engineer who has done a little bit of everything. I worked as a technician and with maintenance planning in the industry. I am passionate about the financial market and business development. I am an enthusiastic and outgoing person. I like to learn new things.

I'm ambitious and I need to feel that my work is useful and somehow impacts people and companies. That's why I always accept new challenges and problems to solve. I'm here to help Aplo grow every day.

Japanese food lover and responsible for a good part of the profits of the breweries in my free time.

Anik Patni

Email & SMS Marketing Specialist

Hello! My experience in email and digital marketing has given me a proven track record of managing large scale email campaigns, implementing marketing automation strategies, and developing successful content outreach campaigns.

I love helping e-commerce brands build long lasting relationships with their audience. The mix of new and old fascinates me and I’m always open to learning from people I interact with.

In my free time, I enjoy playing and watching a game of cricket, love exploring the outdoors, and watching movies, web series, and documentaries.

Kaity D'Agostino

Creative Strategist

I’ve been working in creative advertising & marketing for the past 9 years, primarily focusing on CPG and OTC products. I’ve developed creative for some of the world’s leading brands, working with companies such as Procter & Gamble, GSK, Johnson & Johnson, L’Oréal, Nestlé, Colgate, and more. I absolutely geek out on data and am motivated by the opportunity to find authentic and effective ways to connect brands with the right consumers.

What does your brand need to say? Who do you need to target? How can you reach the right audience? These are all questions that I’m here to answer, helping to inform a custom creative strategy that will increase your online sales.

When I’m not helping brands grow, you can find me doing pretty much any outdoor activity, cooking an elaborate four-course meal, or binging TikTok.

Megan Lazaro

Email & SMS Marketing Specialist

Megan honed her experience in Email and SMS marketing in 2021, working with a diverse range of clients from established multi-million dollar brands to those venturing into digital marketing for the first time.

In her approach to building and maintaining email lists, she understands the importance of both nurturing existing subscribers and continually replenishing the list with fresh leads. She employs a multi-faceted strategy that encompasses various content pillars, including sales promotions, educational resources, and entertaining content, to engage and retain audience interest effectively.

Recognizing the pivotal role of email and SMS marketing in shaping the online shopping experience, Megan is dedicated to helping businesses thrive in the dynamic digital landscape. 

Outside of work, Megan finds joy in immersing herself in the realms of fantasy novels, capturing moments through portrait photography, and finding balance through hot yoga.

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Sydney Braddock

Email & SMS Marketing Specialist

While studying marketing Sydney was drawn to the digital landscape, captivated by its rapid advancement and constantly evolving standards and practices. During her career in the industry she has helped develop businesses through email/SMS marketing, as well as social media management.

Trilingual and tricultural, Sydney considers her specialty to be communication -an asset when it comes to interpreting what each of her clients envision for their business and transforming these visions into comprehensive and cohesive strategies and branding that resonates with their audience.

A lover of the ocean, Sydney has lived on both Canada’s Pacific and Atlantic coasts and is currently based in Barbados. When she isn’t focused on professional development to remain on the cutting edge of her industry, Sydney can often be found surfing, exploring her new home in the Caribbean, and spending time with her wife and their rescue Saint Bernard, Aslan.

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Rodrigo Reis

Ad Creative Specialist

When I was a child, my dream was to become an engineer, driven by a passion for creation. However, when selecting my career path, I came across and fell in love with marketing and advertising.

This allowed me to merge creativity with strategic thinking. With over 10 years in the area, I've been able to improve my skills in blending these two worlds.

Currently, at Aplo Group, I make the best use of them as a Creative Strategist and Ad Coordinator, ensuring our team's incredible work meets our clients needs seamlessly.

In my free time, I enjoy both indoor and outdoor activities. I'm a huge fan of movies and games, but as a proud Brazilian, I also love exploring the natural wonders of my country whenever possible.

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