Jacob leads the implementation and execution of growth strategies for DTC brands at Aplo Group, leveraging his expertise across multiple areas of e-commerce. His role spans e-commerce marketing strategy, email and SMS marketing, client on-boarding, and partnerships. Jacob also plays a key part in recruitment, financial modeling and forecasting, and data management, ensuring that every element of Aplo’s service is streamlined and effective.

With years of experience working alongside seven- to nine-figure e-commerce brands in the clothing, CPG, and subscription verticals, Jacob combines technical expertise with strategic vision to drive measurable results. His ability to adapt strategies to a client’s unique needs has made him a trusted advisor in navigating the complexities of digital growth.

When Jacob isn’t focused on developing innovative strategies, he’s often playing music, training for endurance sports like running and cycling, or spending time outdoors, finding inspiration in nature’s simplicity.

Liam’s personal entrepreneurial history has shaped his deep understanding of the best strategies for successfully scaling businesses. At Aplo Group, he leads efforts to identify, audit, and on-board businesses that are ready to grow, ensuring that every client receives a tailored strategy suited to their goals. Liam has collaborated with over 100 e-commerce businesses ranging from six- to nine-figure revenue, refining his expertise in business economics, financial planning, and product-market fit.

In addition to overseeing client relationships, Liam drives internal operations, manages partnerships, and recruits top talent with the niche skills required to deliver exceptional service for Aplo’s clients. His focus on building scalable processes and fostering collaboration ensures that Aplo stays at the forefront of the e-commerce landscape.

Beyond his work, Liam enjoys immersing himself in the outdoors through hiking and camping, finding parallels between nature’s challenges and the problem-solving required in business growth.

Dylan combines a strong background in consulting, media buying, and email/SMS strategy with hands-on experience working with e-commerce brands ranging from six to nine figures in revenue. At Aplo Group, he collaborates closely with the growth team to design scaling strategies tailored to each client’s revenue and profit targets.

As a leader in e-commerce strategy, Dylan oversees financial modeling for DTC growth brands and works in partnership with Aplo’s creative and email/SMS teams to craft comprehensive, data-driven approaches that deliver results. He also maintains close relationships with platform partners like Meta and Google, ensuring that clients benefit from cutting-edge strategies and industry insights.

Dylan’s approach is rooted in helping businesses unlock sustainable growth through meticulous planning, innovative tactics, and a deep understanding of digital ecosystems. Away from the demands of e-commerce, he finds balance by traveling to warmer destinations and embracing opportunities to recharge in new and inspiring environments.

Sapan is a growth-focused marketing leader with over a decade of experience driving revenue and profitability for DTC and e-commerce brands.

At Aplo, Sapan partners with clients to strategize and execute full funnel growth, and lead cross-functional collaboration across paid ads, email/SMS, and conversion rate optimization initiatives. His experience is rooted in data analysis and insights combined with a profit-first approach that helps brands scale sustainably.

Outside of work, Sapan’s at his best exploring the outdoors, and staying active. He’s also a big Formula 1 enthusiast and loves urban sketching both of which keep him balanced and energized.

Alexina brings a broad skill set to Aplo Group, with expertise in graphic design, web design, email design, and copywriting. Her diverse professional experience includes social media management, team coordination, leadership, and teaching. At Aplo, she applies her multifaceted talents to create designs and content that align with client goals.

When Alexina isn’t working on creative projects, she enjoys diving into a good book, belting out karaoke tunes, or leveling up in her favorite video games.

Bernardo is passionate about helping e-commerce businesses achieve sustainable growth. As Financial Modelling and Forecast Specialist at Aplo Group, he leverages his past experience managing an ESL school and working in financial roles within the automotive industry. 

His expertise in financial modeling and forecasting allows him to guide clients toward effective strategies that drive results. When he’s not busy with data and growth strategies, Bernardo can be found on the soccer field or spending quality time with his wife, daughter and dog.

Jennifer combines her academic training in Graphic Design and Studio Arts with professional experience across varied industries, everything from activewear design to UN seminar materials. Her trilingual background in English, French, and Spanish influences her creative perspective, helping her craft compelling and culturally resonant designs in every official language on the continent.

Jennifer finds joy in experimenting with new recipes, practicing yoga, or recharging with her family on quiet evenings.

Erin’s minimalist yet impactful style stems from her passion for art and design, discovered in high school and honed through her education and professional experience. At Aplo Group, she creates visually compelling materials that communicate clearly and evoke emotion, helping clients achieve their messaging goals.

Erin enjoys spending her downtime exploring unique cafes, finding peace on her yoga mat, or soaking up creative inspiration from her surroundings.

Murilo combines his business management degree with a passion for entrepreneurship to support Aplo Group’s clients on their growth journeys. With experience in management roles and partnerships in past ventures, he brings a hands-on approach to data operations. His ability to analyze and organize data empowers businesses to make informed decisions.

Away from the office, Murilo enjoys outdoor adventures and cherishing moments with his son, Benício.

Stephanie Adams is a four-time award-winning graphic and web designer with nearly two decades of experience, specializing in typography and intricate compositions. She holds a Bachelor of Creative Industries in Graphic Design and Advertising from Edith Cowan University in Perth, Australia, and a Bachelor of Communications in Marketing. In 2016, she relocated to North America after a semester exchange at the University of Guelph in Ontario, Canada. Her design philosophy centers on creating with passion and purpose to tell a brand's story.

When not working, Stephanie enjoys traveling, watching classic TV shows, and discovering new gins.

Michelle started her marketing career as a visual and brand designer, where she discovered her passion for email and SMS marketing. Michelle’s is Aplo Group’s strategic lead for email/SMS marketing, and helps clients grow through personalized strategies that communicate their values, and engage their audiences.

Michelle enjoys starting her day with a book and coffee, relaxing with her pets, or exploring the best new cafes and breweries in her city.

Adriedson is an engineer with a diverse professional background in industry maintenance and the financial market. At Aplo Group, he applies his analytical skills to optimize data operations and support client growth. His love for problem-solving drives his commitment to finding innovative solutions that impact businesses positively.

Off the clock, Adriedson enjoys indulging in Japanese cuisine and exploring the local craft beer scene.

Kaity has nearly a decade of experience in creative advertising and marketing, specializing in CPG and OTC products. She has worked with global brands, including Procter & Gamble, GSK, and Nestlé, to develop creative strategies that resonate with target audiences. At Aplo Group, she uses a data-driven approach to design campaigns that drive online sales.

When she’s not strategizing for clients, Kaity can be found hiking, perfecting new recipes in the kitchen, or scrolling through TikTok for creative inspiration.

Sydney’s educational background in marketing and her expertise in email and SMS strategies allow her to develop comprehensive campaigns that resonate with audiences and achieve client goals. Fluent in three languages, she leverages her multicultural perspective to craft strategies that connect with diverse markets.

Based in Barbados, Sydney enjoys surfing, exploring her island home, and spending time with her wife and their rescue dog, Aslan.

Emma combines her background in graphic design with a passion for motion graphics and stop-motion animation to create engaging video content for Aplo Group’s clients. Her eye for detail and storytelling ability bring campaigns to life, helping brands connect with their audiences.

Outside the editing suite, Emma often spends time running on scenic trails, reading engrossing novels, or hunting down the perfect cup of coffee.

Sadaf’s passion for design began in high school and grew into a career that combines creative and strategic thinking. At Aplo Group, she collaborates with the team to develop innovative designs and marketing materials that engage audiences and achieve client goals.

In her leisure time, Sadaf enjoys exploring new travel destinations, immersing herself in nature, or discovering fresh perspectives through her reading list.

Melanie has over five years of experience crafting email and SMS strategies that enhance customer engagement and drive sales. At Aplo Group, she develops creative campaigns and automation flows designed to support business growth across various industries, combining creativity and data-driven strategies to develop impactful campaigns for clients.

Away from her desk, Melanie enjoys capturing life through her camera lens, unearthing hidden treasures at thrift shops, or getting lost in the pages of a good book.

Nicole’s background in journalism, combined with over a decade of experience in graphic design and branding, allows her to craft content that resonates with a wide range of audiences. Her portfolio includes work for major media outlets, multinational corporations, and promotional projects for businesses of all sizes.

When away from work, Nicole loves recharging outdoors—whether cycling, hiking, or in the water.

Rose is a multidisciplinary, results-driven Designer and Copywriter whose creative philosophy centers on intentional, insight-led storytelling that unites strategy, visual identity, and user experience.

She studied Communication and Professional Writing at the University of Toronto and Digital Media at Sheridan College.

She specializes in branding development, UX/UI design, and performance-driven creative, leading full-scale rebrands and omni-channel campaigns through data-informed strategies that strengthen market presence, enhance customer experience, and drive growth.

In her downtime, you can find Rose writing songs on her guitar, cafe hunting, or late night flight searching.

Aashna is a dynamic designer and coordinator with a wealth of experience collaborating with marketing and branding teams to create impactful visual stories. Known for her creativity and vibrant energy, she excels in bringing fresh ideas to life and driving projects forward. Outside of work, Aashna enjoys exploring the great outdoors, engaging in fun activities, and constantly seeking opportunities to learn, grow, and connect with others.

Robyn McCann is a professional with over five years of experience in direct marketing. She began her career in the non-profit sector and later expanded her work to support small businesses in growing their brands. Her journey eventually led her to specialize in retention marketing, where she has had the opportunity to collaborate with a diverse range of industries, including beauty, apparel, and automotive supplies. Robyn thrives on diving into new projects, combining a data-driven approach to shape strategy with creativity to consistently deliver exceptional results.

Samuel is a skilled Senior Full-Stack Developer and Cloud Engineer with a strong background in DevOps, Kubernetes, and AI-driven solutions. He has extensive experience in cloud computing, full-stack development, and data engineering, helping businesses build secure, scalable, and efficient systems. He enjoys solving complex technical problems and improving workflows to make applications run smoothly. Samuel loves playing chess, football, and volleyball outside of work, and he finds both strategy and teamwork exciting in and out of tech.

Catherine is a recruiter at Aplo Group with a background in HR and sales. She holds a Bachelor of Commerce from Memorial University of Newfoundland and spent a semester studying in England, where she further studied international HR and marketing. At Aplo, she blends her experience to find top talent and ensure a smooth, thoughtful hiring process.

Outside of work, Catherine enjoys playing volleyball and tennis, spending time with her golden retriever, and creating new recipes in the kitchen.

With nearly a decade of experience crafting story-driven campaigns for brands, celebrities, and creators in diverse markets, Saahil Singh Yaduvanshi blends powerful storytelling with striking visuals to connect with audiences. His portfolio covers beauty, fashion, food, and entertainment, including work for Laneige, Vogue, and Netflix.

At Aplo Group, he edits performance-driven videos and coordinates marketing efforts to produce ads that engage audiences and drive conversions.

Outside the office, Saahil is a Bollywood aficionado who enjoys binge-watching, great coffee, and traveling the world, always searching for the perfect croissant and new cultural experiences.

Maelyn is a passionate graphic designer who loves blending creativity with strategy to bring ideas to life. She approaches every project with an eye for detail and a focus on storytelling, creating designs that feel both impactful and authentic. Her work reflects a belief that good design should not only look beautiful but also connect with people in a meaningful way.

When she’s not designing, you can usually find Maelyn curled up with a good book, exploring new places, or spending time with friends and family.

Eleni’s background in lifecycle marketing spans all stages of e-commerce brands, from newly launched startups to legacy retailers. With expertise in both growth and retention, she has a talent for finding the sweet spot where creativity meets data-driven decision-making.

Away from her computer, she enjoys spending quality time with her dog Frankie, planning her next travels, and exploring Toronto’s never-ending food scene.

Experienced Full-Stack Developer with a strong background in building scalable REST APIs and dynamic customer-facing applications using JavaScript, React, Python, and Node.js. He has a proven track record of integrating backend services, optimizing performance, ensuring system reliability and implementing AI driven solutions. Skilled at collaborating with cross-functional teams, he excels in delivering high-quality IT solutions and driving innovation in fast-paced environments.

Outside of work, Adebayo enjoys playing and watching football, video games and attending team building events.

Elliot brings several years of experience to Aplo Group, specializing in architecting secure, scalable web solutions. With a strong background in middleware development, cryptography, and AI integration, he focuses on building high-performance systems that enhance digital reliability and user experience.

He is dedicated to applying his technical expertise to deliver robust, data-driven solutions that align with client goals.

Away from the keyboard, Elliot is a passionate gamer who enjoys optimizing high-performance setups and building personal software projects that address community needs.

Enrique is a programmer with nearly 20 years of experience, working across industries like education, entertainment, real estate, and travel to create impactful projects. He’s all about teamwork and loves helping others who share his tech passion.

When he’s not coding, he is playing video games, reading about software, or enjoying ice cream. He’s a dog lover, movie fan, and always up for meeting new people.

For him, nothing beats quality time with family, friends, and building meaningful connections.