Merchandising & Inventory Planning

Forecasting Your Inventory & Working Capital Needs

Scaling a DTC brand isn’t just about customers and ad spend. Inventory is where cash flow, customer experience, and profitability collide. When planned well, it unlocks growth. When mismanaged, it bottlenecks it.

At Aplo Group, we help DTC brands forecast demand, align inventory with working capital needs, and implement merchandising strategies that support marketing, ops, and finance. From projecting sell-through at the SKU level to grading inventory health and determining product mix, we turn guesswork into grounded decision-making.

Our approach ensures you're placing the right purchase orders—at the right time, in the right quantity, from the right supplier. The result: leaner inventory, faster cash cycles, and the confidence to scale without overextending.

Service What's Included

• Forecasting Sell-Through: Predict how each product will perform to avoid overstock or stockouts.
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• Optimizing Product Mix: Determine the ideal mix of products to maximize revenue and customer satisfaction.
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• Inventory Grading: Assess inventory health and performance to streamline stock management.
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• Working Capital Alignment: Plan inventory levels in line with financial resources for optimal liquidity.
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• Purchase Order Planning: Forecast your PO sizes and when to order for optimal days inventory and cash-on-hand.