Blog post:

A Guide to Tapcart Custom Blocks

Elevating Your App Strategy With Tapcart Custom Blocks

If you are a user of Tapcart, and want to understand what can be done with custom blocks then this blog is for you. We'll dive into what Tapcart Custom Blocks are and how they can be utilized to elevate your app strategy. 

Understanding Tapcart Custom Blocks

Tapcart Custom Blocks serve as building blocks for creating a highly customized and interactive mobile app for your Shopify store. These blocks are essentially customizable elements that you can use to design and structure your app's layout and content, without needing any coding knowledge. From showcasing products in a unique light to integrating social media feeds or reviews, custom blocks let you tailor the app's look and feel according to your brand's identity and your customers' needs.

But why is this important? Custom blocks give you the flexibility to highlight promotions, feature products, and engage users with rich content—all from within your app. 

For a more detailed understanding of the Tapcart platform and its core functionalities, consider exploring our guide: What is Tapcart?.

How to Use Tapcart Custom Blocks

1. Enhancing Product Discovery

With custom blocks, you can create themed collections or spotlight new arrivals to guide your customers through a curated product journey. For instance, use a block to feature a "Deal of the Day" section, making it easier for customers to discover and engage with your promotions.

2. Building Brand Storytelling

Tapcart Custom Blocks are not just about selling products; they're also about telling your brand's story. Utilize these blocks to integrate multimedia content like videos, blogs, or testimonials that resonate with your brand ethos. 

3. Encouraging User Engagement

Interactive elements such as polls, quizzes, or social media feeds can be incorporated into your app using custom blocks. These interactive features not only keep your users engaged but also provide  insights into their preferences and behaviors.

4. Streamlining Navigation

Custom blocks can help declutter your app and make navigation intuitive. By organizing products and content into easily accessible blocks, you're enhancing the user experience and potentially increasing the likelihood of conversion.

Best Practices for Using Tapcart Custom Blocks

To maximize the potential of this capability, here are a few best practices:

  • Consistency is Key: Ensure that the design and messaging of your custom blocks align with your brand identity. Consistency builds trust and makes your app more professional.
  • Focus on Usability: Design your blocks with the user in mind. Ensure that the content is easily accessible and interactive elements work flawlessly.
  • Test and Iterate: Utilize Tapcart's analytics to monitor how users interact with your custom blocks. Use these insights to tweak and improve your blocks for better performance.


Tapcart Custom Blocks offer a powerful way for e-commerce businesses to differentiate themselves with their app. By leveraging these customizable elements, you can create a unique and engaging mobile app that reflects your brand's personality and is effective at converting your customers. Whether you're just starting out or looking to elevate your existing app, Tapcart Custom Blocks can provide the flexibility and functionality you need.

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