Blog post:

The Benefits of Shopify Plus

Shopify Plus Benefits 

This article dives into the benefits of Shopify Plus, comparing it with the standard Shopify plan. Diving into topics such as advanced customization benefits, increased support, and overall functionality unlocks. 

Shopify Standard vs. Shopify Plus: Understanding the Basics

Before diving into the exclusive benefits of Shopify Plus, let's understand the fundamental differences between Shopify's standard plans and Shopify Plus. Shopify's standard plans are designed to cater to businesses at various stages of growth, offering an easy-to-use platform with all the essential features needed to start and grow your online store. Shopify Plus, on the other hand, is Shopify's enterprise-level solution, offering advanced features and customizable options tailored for high-volume merchants and large-scale e-commerce businesses.

Exclusive Benefits of Shopify Plus

Enhanced Customization and Branding

Shopify Plus provides advanced levels of customization and control over your store's look and feel. With access to Shopify's Liquid template language, businesses can customize their storefronts to a granular level, ensuring a unique and branded shopping experience for customers. This level of customization is particularly beneficial for businesses with specific branding requirements or those looking to stand out in a crowded market by making their website more unique. 

Advanced API Access and Integrations

One of the key benefits of Shopify Plus is the advanced API access it offers. This includes increased API call limits, allowing businesses to integrate more seamlessly with third-party applications and services at higher volume. Whether it's customizing your checkout experience, integrating with a custom CRM, or syncing your store with an external inventory management system, Shopify Plus provides more robust flexibility and scalability in this regard. 

Dedicated Support and Expertise

Shopify Plus merchants benefit from dedicated support and personalized guidance from Shopify's Merchant Success Program (MSM program). This includes access to a Merchant Success Manager who can provide more thorough advice on best practices, strategic planning, and optimization tips to help you grow your business. Additionally, Shopify Plus merchants have exclusive access to Launch Engineers who assist with the store setup process, ensuring a smooth transition to Shopify Plus. These members can also be valuable for troubleshooting issues that are impacting your site, something that is incredibly beneficial if you process large volumes of sales and the issue is impacting checkout etc. 

Exclusive Access to Shopify's Script and Flow

Shopify Plus merchants have exclusive access to powerful automation tools like Shopify Scripts and Shopify Flow. Shopify Scripts allows businesses to create personalized shopping experiences with custom promotions, discounts, and shipping options. Meanwhile, Shopify Flow offers automation capabilities that can help streamline operations, from inventory management to order processing. 

Enhanced Security and Reliability

With Shopify Plus, merchants benefit from enhanced security features and a robust infrastructure designed to handle high-volume traffic and transactions. This includes Level 1 PCI DSS compliance, ensuring that your store meets the highest security standards for handling customer data. Additionally, Shopify Plus stores are hosted on Shopify's global infrastructure, offering unparalleled uptime and reliability, even during peak shopping seasons such as BFCM. 

Scalability for Growth

Shopify Plus is designed with scalability in mind, accommodating the growth of businesses. With no transaction fees and the ability to handle thousands of transactions per minute, Shopify Plus can support your business through peak sales periods and beyond. Often, businesses with more complexity that are processing higher volume make the switch to a variable platform fee which is based on their revenue. 

Exclusive Access to Beta Features and New Releases

Shopify Plus merchants often receive early access to beta features and new releases. This allows businesses to leverage the latest innovations and technologies before they become available to the broader Shopify community. 


Choosing between Shopify's standard plans and Shopify Plus ultimately comes down to your business's specific needs and growth objectives. Shopify Plus offers a suite of advanced features and customization options that can be valuable for high-volume merchants and large-scale e-commerce businesses to scale more efficiently. However, if you are just starting out as a Shopify merchant the cost of using Shopify plus likely outweighs the benefits. With dedicated support, enhanced security, and exclusive access to powerful tools, Shopify Plus provides a robust platform for businesses looking to scale aggressively. 

For more detailed information on Shopify Plus and its offerings, we recommend visiting Shopify's official guide on Shopify Plus.

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