112% Growth In The First 2 Months

A full-funnel approach to scale effectively.

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Katie Staples started Collection Prints out of a passion for art and affordable design. She combined these passions to create an art line that's affordable and accessible to home decor enthusiasts and designers alike.

The goal of Collection Prints is to provide quality, timeless art pieces that can be collected and styled in your home. Each work of art is carefully selected based on the style, color, and quality so that they work together to create a custom look you'll love. You can start building your collection with our digital download, paper print, and canvas options.

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Where We Come In

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Collection prints is a young business and was growing at a strong pace, but we thought it could be stronger if we took a more aggressive approach to both paid acquisition & email/sms marketing. By better understanding the KPI’s we needed to achieve in terms of new customer ROAS & full funnel ROAS we were able to better understand how aggressive we could be and monitored performance day to day to ensure we were managing risk and optimizing for upside potential.We initially came on board to manage email/SMS with the goal of bringing down the cost per acquisition. To do this, we focused on converting more traffic by implementing robust acquisition-based automations, as well as a heavy focus on automations and campaign strategies to improve customer lifetime value.

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Email & SMS

Q4 is typically the highest-earning time of year for most brands, and if correct planning is in place it can also be a foundation for success in the new year.

Careful utilization of holiday traffic allowed for sizeable growth in both list size and overall revenue. This was accomplished by coordinating the signup incentive with a substantial holiday sale, and increasing campaign sends over the course of the month. Campaigns were then bolstered with resend tactics, with the intent of reaching a greater number of subscribers and thus increasing sale revenue. Automations allowed for targeted content to be sent to new subscribers, resulting in up to triple flow revenue for November and December.

SMS was key in increasing a sense of urgency with the more engaged subscribers and also saw up to triple the average revenue per message. Altogether, both email and SMS contributed significantly to the highest-earning months on record and have allowed us to steadily continue growth in all areas.

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Paid Ads

In the first month of paid ads, we leveraged the fact that we were entering the holiday season as an opportunity to increase ad spend. By increasing ad spend every few days as performance remained steady, paid acquisition was able to aid in achieving 228% MoM growth & 157% more revenue than the previous record month. The core issue in the media buying strategy before this was a failure to take risk. It is important to understand that the more time and data you have to make a decision like increasing ad spend, the more likely the decision will be a correct/profitable decision. However, there is also risk in the form of opportunity cost in not being aggressive enough, especially during periods of time where you can expect revenue to be strong. Balancing when to take risks and be more aggressive than normal and when to be more cautious is one of the most difficult parts of media buying. One of the other reasons we were able to scale was due to identifying the ideal account structure.

Previously, retargeting performance lagged TOF/prospecting performance but by testing different account structures for targeting alongside different creative types like stills, videos, and catalog sales we were able to identify the ideal structure to help the account-wide ROAS increase.

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