Aplo
Group
Retention Marketing
Everything you need to run a successful email & SMS marketing program focused on driving profit so you can scale sustainably.
Let's talkACQUISITION COSTS ARE RISING...
If your e-commerce business is looking to grow sustainably, profitability depends on maximizing key metrics such as lifetime value and return customer rate.
Email & SMS marketing channels are integral for driving higher margin sales but all too often businesses view them as an afterthought in their strategy - leaving profit behind in the process.
That's where Aplo comes in; providing you with full-stack support to guarantee that your email and SMS strategies are at peak performance, maximizing both metrics for more profit to scale effectively.
ACQUISITION COSTS ARE RISING...
If your e-commerce business is looking to grow sustainably, profitability depends on maximizing key metrics such as lifetime value and return customer rate.
Email & SMS marketing channels are integral for driving higher margin sales but all too often businesses view them as an afterthought in their strategy - leaving profit behind in the process.
That's where Aplo comes in; providing you with full-stack support to guarantee that your email and SMS strategies are at peak performance, maximizing both metrics for more profit to scale effectively.
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❛There are very few agencies that we would trust with our email marketing. Aplo Group is the one.
After over a year of working together, we’re happy to say that Aplo Group is the one. With their help, we’ve been able to triple our revenue from email, grow our subscriber list by over 500%, and create high-value experiences and campaigns to reach our customers."
Javier Barragan, COO at Well Before
❛Aplo Group's knowledge of the SMS marketing space is second to none.
As a DTC e-commerce growth agency, they're consistently on top of best practices in a rapidly evolving industry and implementing winning compliant strategies to grow their brands’ SMS presence. Aplo Group is a great option and great partner to maximize your SMS program."
Lori Hunter, Director of Agency Strategy at Attentive Mobile
❛Aplo Group have proven to be a wealth of knowledge in the email & SMS marketing industry.
They have elevated our Facebook ads campaigns beyond anything we could have imagined."
Lauren Wenstrup, E-Commerce Director at Gage Diamonds
❛Aplo Group did a great job growing Crocodile Wear's online presence.
They were able to meet and exceed our email & SMS marketing KPIs over the past 6 months."
Luqman Ifrene, CMO of Crocodile Wear
FAQs
How many emails do you make per month?
Our average output is 20 emails per month! We’ll determine the highest leverage way to use this capacity between building flows and campaigns.
Do you manage everything?
Yes! We manage everything involved from list collection, strategy, design, copywriting, implementation and reporting.
What are the benefits of a robust email & SMS marketing program?
With a proper email & SMS marketing program you’ll increase your LTV and return customer rate, generating higher margin sales for your business.
Should I use SMS?
Yes! SMS on average can account for 10-15% of your overall revenue.
If you don’t use SMS currently we’ll help you get started!
Is Aplo the right fit for my business?
As a Klaviyo partner, we’re a team of experts that will bring immense value to the table. However, it all starts with a free audit of your accounts to determine how we can assist you. Book a call with us to get this process started!
❛I've always despised marketing groups. Aplo Group changed all of that❜
"They've been worth every dollar I have ever spent on them. Aplo Group works with my business for both paid ads and email/SMS marketing. As far as communication they are always prompt and eager to adapt to the changing marketplace.
Their expertise is second to none and so far they have been dead accurate in their projections. I’m excited to have brought them on and we have seen over 20% growth in our monthly revenue."
- Colin Murdy, CEO & Founder of Murdy Creative Co.
Email & SMS
Your profit drivers.
As acquisition costs continue to rise, and margins shrink on first-time orders driven through paid ads, it’s an absolute must to give email & SMS all the love it deserves.
From 'nice-to-have' to must-have.
- Extend LTV to drive more profit.
- Maximize return customer rates.
- Leverage high-converting creative & copy that speaks directly to your customers.
- Deploy a coordinated strategy across both your primary owned channels (email & SMS).
- Maintain optimal list health for long-term success.
❛They’re to the point, direct, strategic, methodical, and data-driven❜
"Read the numbers and look at what they’ve done. They’ve performed for me in a market that 7-10 different agencies failed in and that’s the simple truth."
- Shane, CEO & Founder of Vitamin Patch Club
Paid Ads
Your acquisition vehicles.
Paid ads have evolved. Understanding the complexities and how these respective platforms target customers is a must-have to developing the most effective acquisition strategy for your business.
Media buying is not managing an ad account. It’s understanding how acquisition results drive the entire business forward by monitoring holistic business metrics.
Main things to keep in mind when scaling your paid acquisition channels:
- For optimal account structure, separate customers across different tiers to maximize the impact of your ad spend.
- Lead with a conversion-focused approach, because that’s what matters most to scale.
- Develop more effective scaling strategies by including overall business health metrics into your strategy.
- Test continuously to optimize your account.
- Coordinate marketing efforts across both socials and search.
❛We quickly realized the importance of taking a holistic approach❜
"In an ever-changing digital marketing world, we quickly realized the importance of taking a holistic approach by having one group manage everything from email and SMS to paid ads across various platforms.
The result was a coordinated strategy that focused on the growth and trajectory of our business as a whole and not by focusing too much on the results from a single channel or metric. This allowed us to scale quickly and profitably."
- Katie Staples, Founder of Collection Prints
"In an ever-changing digital marketing world, we quickly realized the importance of taking a holistic approach by having one group manage everything from email and SMS to paid ads across various platforms.
The result was a coordinated strategy that focused on the growth and trajectory of our business as a whole and not by focusing too much on the results from a single channel or metric. This allowed us to scale quickly and profitably."
- Katie Staples, Founder of Collection Prints
Business Economics
The core to scaling sustainably and profitably.
We’re not your typical agency that solely fulfills the channels they manage without a concept of the most important thing… the economics of your business.
Why would you work with a team to scale your business, that doesn’t actually understand your business?
That’s why we put so much effort into understanding metrics like your fixed costs, variable costs, and profit goals.
These are the foundational metrics that need to be taken into consideration at all times. All strategy that we develop needs to take these metrics into consideration and ensure that what’s being done is sustainable, and most importantly profitable.
Not only do we ensure we have an understanding of this, but we’re also partnered with software to aggregate all of these metrics into one place so we’re all on the same page about profit and overall health.
INTERESTED IN LEARNING MORE? BOOK A CALL TODAY!
Our Software Partners
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