the Aplo Blog
Tips and insights from our team to yours! 

Discover how Tapcart has created a powerful new channel through mobile app integration. Learn about its benefits, features, and implementation strategies for your e-commerce business.

September 4, 2023

Understand SMS marketing compliance in the USA with our guide. Learn about opt-in requirements, abandoned cart messages, and how platforms like Attentive ensure your strategy stays compliant.

August 30, 2023

Brush up on SMS marketing compliance in Canada. Our guide covers everything from opt-in requirements to CASL regulations, helping you engage customers confidently and legally.

August 29, 2023

Dive into Triple Whale and discover its capabilities in e-commerce analytics. Learn about its key features, benefits, and strategies for integrating this tool into your e-commerce business for enhanced data-driven decision-making.

August 9, 2023

Understanding and implementing a review management strategy can significantly boost your store's credibility, SEO, and conversion rates. This blog offers an overview of some of the leading review platforms: Yotpo, Stamped.io, Loox, Trustpilot, Judge.me, Sendlane, and Klaviyo. 

August 2, 2023

Learn how Klaviyo's advanced features and personalized campaign strategies can elevate your customer engagement and drive business growth through email marketing.

August 1, 2023

Discover how to easily add products to your Shopify store with this straightforward guide. Perfect for those starting or growing their business, learn to create compelling listings, manage inventory, and optimize for SEO to attract and engage customers.

August 1, 2023

Explore our guide on ecommerce conversion rate optimization, covering both fundamental and some advanced strategies to improve your website's performance and boost conversion rate.

August 1, 2023

Learn how to effectively use email pop-ups to grow your email list. This guide covers design tips, strategic implementation, and optimization tactics for businesses at all levels.

July 6, 2023

Dive into details about an amazing resource which is the Meta Ad Library. Discover how to access, search, and use insights from ads across Meta's platforms to enhance your paid acquisition creative strategy. Ideal for both beginners and advanced marketers aiming to monitor competition.

July 1, 2023

LTV is a commonly discussed metric in the DTC e-commerce world. However, one that is less commonly discussed is the velocity of LTV. In this blog we dive into the importance of improving your LTV velocity and how this will positively impact your business financially.

June 21, 2023

Exploring the variety and impact of Meta ad formats, this guide details how e-commerce marketers can effectively use these tools to enhance their advertising strategies on social media platforms.

May 18, 2023

In the quest for the optimal email marketing platform, Klaviyo stands out as a leading choice for many businesses. However, the landscape has alternatives if you are looking to assess options. In this blog, we dive into the main competitors of Klaviyo—Attentive, Sendlane, Omnisend, and Mailchimp—highlighting their differences and similarities to help you make an informed choice.

May 16, 2023

The significance of email marketing cannot be overstated for DTC e-commerce businesses. An effectively designed email serves as more than just a communication tool; it drives revenue, and converts new customers driven in from paid acquisition reducing your full-funnel cost per acquisition and making marketing spend more efficient. Mastering how to effectively design emails to achieve this is important. This article explores various best practices in email marketing design, aiming to give you more tools to bring to your business. 

May 11, 2023

Highlighting 10 key email flows for DTC e-commerce business. From welcome flow emails to referral oriented flows this blog discusses core flows to generate high margin revenue.

April 11, 2023

There is often discussion around the pros and cons of using text-based creatives as opposed to leveraging color and design in email marketing. This blog aims to navigate you through the benefits and drawbacks of each, providing actionable tips to improve your email marketing as a whole. 

April 11, 2023

Explore how Retention.com can add to your customer acquisition and retention strategy. Learn the basics, importance, and implementation of this tool.

April 3, 2023

Enhancing your Shopify store performance with Triple Whale: A detailed guide for data-driven growth and efficiency!

February 1, 2023