the Aplo Blog
Tips and insights from our team to yours!
As we look towards e-commerce in 2023, it is imperative that businesses focus on building resilience.
December 16, 2022
How to scale Meta budgets during the holiday season. Here are a few things to consider when planning your scaling strategy on Meta during the BFCM time frame.
November 1, 2022
We’re one month away from Q4, and that means BFCM is approaching us! With planning underway for many brands, here are two ways to run your BFCM ad creative.
September 1, 2022
Being aggressive in Q3 can significantly improve your performance throughout Q4 and into the New Year.
August 11, 2022
There are two ways to make more money as an e-commerce business: 1) Acquire customers for less or 2) Make customers worth more to you over time.
July 14, 2022
Recessionary times can present challenges and opportunities for any business, not just e-commerce.
July 7, 2022
The blog provides an overview of SMS marketing in e-commerce, detailing its role in enhancing customer engagement and sales, and outlines key strategies and best practices for effective implementation.
July 1, 2022
SMS should be strongly considered by all DTC e-commerce businesses out there.
June 23, 2022
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Step-by-step approach to integrating Klaviyo with Shopify.
June 16, 2022
A subject line that grabs your audience's attention can make a huge difference! Here are some of our do's and don'ts on how to effectively "click bait" 🎣
June 8, 2022
Discussing 4 variables that are often overlooked by business owners, media buyers, and or agencies managing paid ads.
June 2, 2022
Detailed tutorial on installing a Meta pixel on your Shopify site, essential for tracking on-site customer behaviors like conversions and page views, crucial for effective advertising and analytics.
June 1, 2022
As Tik Tok continues to grow and mature as a platform, many DTC e-com brands have diversified and begun marketing on the platform.
May 19, 2022
The importance of a holistic strategy has never been more important in e-commerce in order to scale sustainably and profitably!
May 5, 2022
Having a healthy NC-ROAS is a foundational piece to scaling sustainably. This metric will fluctuate depending on how aggressive you’re being with spend.
March 30, 2022
The more we know about our customers and their difficulties, the better we can provide value and increase their overall LTV.
January 21, 2022
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